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Automotive Data Monetization Market Report-Size Set for Rapid Growth and Trend by 2030

 Data monetization is presently at an early stage of adoption, it has been made an important part of the strategy in many high-performing and fast-growing companies, especially from retail, services, automotive, finance, and banking sectors. With the rising number of autonomous vehicles on roads, a massive amount of data is being generated due to the growing count of sensors connecting these vehicles to each other and to external infrastructures providing information on geolocation, vehicle performance, driver behavior, biometrics along with other data, from these central intelligence-driven machines. This car-generated data has the potential of being turned into valuable products and services by the evolving automotive ecosystem.

The collection of automotive-generated data has been paced at a reasonable rate, yet the monetization of this automotive data is still in its nascent stage. The growth of the overall revenue pool from car data monetization at a global scale comes from the ability of the market players to develop products that create revenue, reduce costs, and ensure safety and security by using the data generated by cars, drivers, and mobility systems. These promising aspects lure both automotive and non-automotive companies to the financial benefit of the available automotive data pool. Original equipment manufacturers (OEMs) have themselves been investigating data monetization increasingly but have been traditionally reluctant in sharing the data with third parties. However, they are gradually heightening the sharing of vehicle-generated data with the participants in-car data markets and creating new revenue streams for themselves.

The global automotive data monetization market is estimated to grow with a CAGR of 63.67% during 2020-2030 and reach a market size of $20.34 Billion by the end of 2030. 

Market Segmentation


•    End User – Insurance, Government, Predictive Maintenance, and Mobility as a Service

•    By Deployment Type- Cloud, On Premise

•    Type – Direct, Indirect


Regional Segmentation

•    North America - U.S., Canada, and Mexico

•    Europe – Germany, Italy, France, and Rest-of-Europe

•    Asia-Pacific and Japan (APJ) – Japan, South Korea, and Rest-of-APJ

•    U.K.

•    China

•    Rest-of-the-World


Growth Drivers

•    Rise in Vehicle Connectivity Fueling the Demand for Monetizing Data

•    New Service Opportunities for Automotive OEMs

•    Need for Creating Customer Value Proposition


Market Challenges

•    Cybersecurity Risk

•    Legal Challenges of Personal Data Monetization

•    Issues with Data Quality


Market Opportunities

•    Use of Blockchain


Key Companies Profiled

Continental AG, Wejo Limited, Otonomo, Xevo, IBM, Oracle, Tesla, Harman International, AWS, Microsoft Corporation, Tech Mahindra Limited, SMARTO, Vinli Inc, Caruso GmbH, and The Floow Limited.

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