The global low-power geolocation market is projected to grow from $24.88 billion in 2020 to $64.80 billion by 2025, at a CAGR of 21.10% from 2020 to 2025. The growth in the low-power geolocation market is expected to be driven by the increasing adoption of low-power geolocation technology, rising demand for improved real-time location tracking system, and increasing measures for improving operational efficiency.
Low-power geolocation has garnered the attention of all industry types, which include logistics and transportation, healthcare, power utilities and oil and gas, agriculture, consumer electronics, and others to increase their operational productivity and work efficiency.
Catering to logistics and transportation industry, a low-power geolocation solution collects the real-time temperature and vibration data through proximity sensors to track the shipment progress, thereby ensuring no damage being caused to the sensitive devices. Another critical application of geolocation solution in the logistics industry is the monitoring of warehouse infrastructure and distribution centers through long-range wireless connectivity, when implemented at the premises, allows optimized space utilization at its warehouse units.
With the evolution of low-power geolocation solutions in the healthcare industry, the doctors can keep track of the patients through the patients’ health information and disease indications, which are used as the primary data source for analyzing the health of any patient. Low-power geolocation solution using artificial intelligence helps the doctors and surgeons in predicting the emergency condition of patients such as cardiopulmonary and respiratory arrest by real-time monitoring of the patient’s health. Therefore, the doctors can take precautionary measures before the conditions get worse, thereby assisting in proper treatment procedures for the patients.
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Impact of COVID-19 on Global Low-Power Geolocation Market
In the initial months of 2020, majorly all industries and business organizations across the world were affected due to the COVID-19 pandemic, which created nationwide lockdowns, resulting in a majority of the industries and commercial facilities to shut down their production and operational activities. Moreover, the COVID-19 pandemic has resulted in restricted movements with minimum human involvement. With such restrictions in place, there is an urgent requirement of a technology that can automatically track the shipments of essential commodities, so that it gets delivered at the desired location on time. As a result of the closure of facilities and industries, the requirement for tracking the industrial assets has been essential. At times of lockdown, these systems have helped the industries to monitor the assets in real-time operating remotely due to unavailability of the workforce. On the contrary, the supply chain of equipment required for the operation of low-power geolocation got affected, owing to which the growth of the low-power geolocation market is also expected to experience a downfall in the particular year.
Competitive Landscape
The competitive landscape of the low-power geolocation market consists of different strategies undertaken by major players across the industry to gain market presence. Some of the strategies adopted by the low-power geolocation providers are partnerships, and collaborations, new product launches, and business expansions. Among all the strategies adopted, partnerships and collaborations have been the most prominent strategy adopted by the low power geolocation providers. For instance, in February 2020, Abeeway, a subsidiary of Actility, entered into a partnership with Favendo for delivering indoor as well as outdoor geolocation-based tracking solutions in Germany, Austria, and Switzerland. Additionally, in January 2020, Senet entered into a partnership with Digital Matter for the development of a long-range wide area network (LoRaWAN) platform with an inbuilt geolocation feature catering to asset monitoring and tracking applications.
Most of the low-power geolocation providers have numerous tie-ups with various communication solution providers and other technology providers. The industry landscape is quite competitive because of the market dominance of the few players in the market. Therefore, innovation and development have been the key factors for large scale growth in this market. The low-power geolocation providers are entering into strategic partnerships and expanding their businesses to increase their customer base and their overall global footprint.
Regional Market Dynamics
The low-power geolocation market holds a prominent share in various countries of North America, Europe, Asia-Pacific and Japan, and the Middle East and Africa. North America is at the forefront of the global low power geolocation market, with a high market penetration rate in the U.S., Canada, and others, which are expected to display robust market growth in the coming five years.
During the forecast period, the Asia-Pacific and Japan region is expected to flourish as one of the most lucrative markets for low-power geolocation. The Asia-Pacific and Japan region is expected to exhibit significant growth opportunities for low-power geolocation due to the increasing digitization, which has led to increased adoption of low-power geolocation in countries such as Japan, South Korea, and India, thereby increasing the adoption of low-power geolocation across organizations.
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