Technological innovation in the transportation industry encompasses a comprehensive range of mobility methods delivering a broad range of products to the industry. Modern day's consumer is well-connected and well-informed, and as a result, this is leading the major operating players to research, develop, and technologically evolve continuously to safeguard their position in the ecosystem. Transportation system regulations are primarily designed around demographic needs based on the government policy framework. Some of the essential criteria which are taken into consideration while creating a policy regulation for a specific region are- the socio-economic conditions, commuter lifestyle, degree of technology acceptance, demographic terms, infrastructure availability, and global economic conditions.
Mobility as a service (MaaS) providers have established a strong foundation for the development shared mobility ecosystem, which has the potential to ensure high resource utilization rate unlike the conventional method of personal vehicle ownership model. The foundation also leads to an essential fact that there are gaps in MaaS and end-to-end connectivity; and here, micro mobility performs as a bridge between shared services and their end-to-end connectivity. Micro mobility service is the efficient use of light, compact, and swift modes of commute majorly powered by human or electric. The micro mobility as a service came into existence in China, driven by Mobike – a bicycle-based ride shares service providers.
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The micro mobility technologies have currently witnessed a sudden upsurge due to many factors, some of which are detailed below:
- The reduction in cost of mode procurement
- Growth in technical capability and advance design skills which enabled development of efficient products which could contribute to conservation environment.
Micro mobility modes offer large degree of flexibility of driving on roads, footpaths or dedicated tracks built along with the road network in a city. The road network in the developed nations constitutes of a planned layout with dedicated cycle tracks (that can be used for similar types of vehicles) and footpaths. However, the usage of various modes on different locations is subject to the design and application of each mode. Commercial micro mobility market majorly utilizes road network as it accounts for faster moving vehicles such as motorcycles, mopeds, e-bikes, e-mopeds, and micro electric cars, among others.
Due to certain advancements in technology, the overall cost of the micro-mobility modes such as e-scooters, e-bikes, bicycles, and e-mopeds dropped drastically during the past five-year period between 2013-2018. The option of end-to-end connectivity via these low-cost modes is a lucrative option for the service provider as well as the consumer. These factors reduce the initial cost of investment for the company and enable them to offer a low-cost travel mode in the form of micro-mobility to the end-users. The mobility ecosystem has witnessed the proliferation of electric vehicles and personal portable devices extensively in shared mobility services.
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